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Staging is a marketing tool, not an exercise in decorating for living comfort. Professional real estate stagers should be a member of your team when you want to sell your home quickly and for top dollar.
Even if you have a go-getter real estate agent and your home is in a great neighborhood, consider staging as a way to enhance value and prompt an acceptable offer in the least amount of time. Your stager will target the "right" buyer, based on price, features and demographics, to achieve results.
Contrary to the popular notion of staging, it does not involve an effort to "sell," but rather encourages the buyer to envision living in a particular home. Savvy buyers will already have determined that a specific property is within their budget, that it has the right number of bedrooms and bathrooms, and that the location is a desirable option. Staging will reinforce the notion that the "good life" can become reality in that house.
A professional stager will not attempt to highlight every feature of the home. The purpose is to provide a prospective buyer with a memorable impression that distinguishes a particular property from all others. Your stager will discuss with you the best ways to create a lasting impression, but be prepared to remove overly personal accessories for the duration of the home's time on the market.
No home is perfect. Whether it's a matter of perception or personal preference, most houses have at least one space that can seem difficult. A professional stager might disguise a perceived fault, or may suggest a remedy. Common requests include repainting a room, clearing kitchen and bath clutter, or pulling weeds and placing pots full of colorful flowers near the front door to boost curb appeal.
Your stager might want to remove or rearrange furniture, or ask you to pack up and store out-of-season clothing, books, sports equipment and toys. Understand that once the home sells, you will have to begin packing anyway, and spacious interiors are a selling tool. Let prospective buyers get a sense of possibilities as they walk through your home!
Assuming that your home is clean, well-maintained and reasonably priced, professional staging is the best way to provoke the emotional reaction that will prompt a prospective buyer to submit an offer. Staged homes typically sell faster and at higher prices than comparable unstaged property. The higher selling price will undoubtedly pay the fee!
With over 30 years of residential experience in the Capital District, I have an in depth knowledge of houses for sale throughout the region. Working with buyers, I listen to your needs and help you find the right home. Selling a home requires a professional understanding of the process, including pricing, staging and personalized marketing techniques to get your home sold. I will work with you through all the details of buying or selling right through till the closing.
I have been a Multi-Million Dollar Producer throughout my career. I am active in the Greater Capital Association of Realtors serving on the Professional Standards and the Community Outreach Committees.
My business has been based on repeat and referral clients, which is the highest compliment I can receive. I have sold some homes 3 times and have worked with 3 generations of a family.
I believe in paying it forward. For years I have been actively involved with community service organizations.
Real estate has been my job but I really enjoy helping others create a better quality of life for themselves
